| To choose a domain may sound like an easy task but | | | | "selling used cars in Kentucky since 1966". |
| it can have a crucial influence on your website rankings | | | | You could get a domain name registered that matches |
| and branding perception. In today's internet market | | | | your business needs so that you can tap in the desired |
| when everybody is internet savvy, the importance of | | | | clientele. Browsing through the web to find an |
| keywords usage in the domain name can give your | | | | affordable option of domain can be a good start. It is a |
| website the needed advantage over your competition. | | | | good idea to register some variations of your domain |
| Nowadays, Internet is used for almost all kind of | | | | name like or register the domain names with dashes |
| research, from products researching to getting health | | | | used to separate words: Try to register the .net, .org |
| advice. Thereby entrepreneurs are becoming more | | | | and .biz version also. Once you secure the important |
| conscious of bridging the gap between their targeted | | | | domain names do a permanent (301) redirect to the |
| clientele. | | | | main website. |
| Search engine algorithms are quite sensitive to what | | | | It is not essential to choose a generic name for your |
| they can "read" about your website, and the domain | | | | website, because the web might be crowded with |
| name is one of those readable things. One of the first | | | | such domains. On the other hand, usage of certain |
| factors search engine will get to know about your | | | | brand or popular products in the domain name or page |
| web site is the website name itself, or technically | | | | could also be an ideal approach. This does not |
| speaking, the domain name On the other hand, the first | | | | necessarily means that the domain name has to be |
| thing people will look at when they land on your web | | | | too complicated for the customer to remember or |
| site is the company logo. So, if you are selling used | | | | associate. |
| cars in Kentucky, one of the best domain names you | | | | The domain name must be at least 2 characters long |
| can choose, for both search engines and your visitors | | | | and not more than 63 characters maximum in length. |
| will be | | | | The total length is excluding the top-level domain (.com, |
| It is advisable to display a text logo on the upper left | | | | .net, etc). The characters in domain can include any |
| side of the page, which reads "used cars | | | | combination of letters, numbers or hyphens but starting |
| kentucky.com" accompanied by a small icon. This way, | | | | and ending of domain name should not be a hyphen. |
| your most important keyword will be present on each | | | | Importantly, domain names are not case-sensitive. In |
| and any of your site pages. Search engines will get the | | | | this manner, it would be short and easily recognizable. |
| text they need, visitors will notice your business name | | | | Nevertheless, some argue that longer the name of the |
| (some basic branding). You can reinforce your | | | | URL the better chances it has of its rankings in the |
| keywords by repeating them in a nice tag line like: | | | | search engines. |
