| The Noritake Company began as the creation of the | | | | the Noritake dinnerware back home with them and the |
| Mura brothers in the year of 1904 and has since | | | | popularity of the Noritake brand in the United States |
| grown to be a worldwide brand for not only | | | | grew even stronger. Then, in the years of the early |
| dinnerware but for industries which make use of high | | | | sixties up through the eighties, United States' |
| tech porcelain technologies. The Mura brothers were | | | | department stores were adding Japanese china to |
| Japanese land barons who seemed to have the vision | | | | their product lines, which caused the brand to catch on |
| of taking the company global in their minds from the | | | | even more. |
| very beginning. Having traveled extensively to areas of | | | | Due to the greater affordability of the Noritake |
| Europe and the United States, the Mura brothers | | | | products, their brand grew increasingly popular during |
| became very interested in the western technologies of | | | | this time period, especially in their product lines for bridal |
| dinnerware creation, as well as western styles and | | | | registries. The Western designs caused them to be |
| designs. Their dream was to use these western | | | | easily received by the consumers of the United States, |
| components in Japan, as they planned creation of their | | | | and soon the Noritake brand become one of the most |
| own line of signature dinnerware, known as Noritake. | | | | popular brands of china available. Today, Noritake is a |
| Upon founding the company, they had an office in | | | | large international company with numerous product |
| New York and produced china dinnerware in the style | | | | lines selling in counties all over the world. In addition to |
| of the western world with western technologies, just | | | | this, they have branched into other markets outside of |
| as they had planned in the beginning. Their dinnerware | | | | dinnerware, and now create components for electronic |
| creations became well known in the United States as | | | | displays and high tech grinding wheels used by the |
| an affordable alternative to European or American | | | | automobile industry. |
| china, and the popularity of their brand grew quickly. | | | | Today, the headquarters of Noritake is still in Japan in |
| Shortly after World War II, the company had built a | | | | the city of Nagoya, where they manufacture not only |
| strong reputation in America. The ceramic creation | | | | their dinnerware products, but also high tech porcelain |
| industry was regarded as an opportunity for jobs to | | | | which is used for various applications in the electronic |
| be created for women. This made Noritake an | | | | and automobile industries. They also have offices in |
| important player in the revitalization of the post war | | | | Fair Lawn, New Jersey, where their financial and |
| economy in the United States. | | | | design issues are handled, as well as a distribution and |
| In addition to this, Noritake sold a lot of their dinnerware | | | | retail division in Cincinnati. Their affordable prices, classy |
| to the members of the United States military who | | | | designs, and dishwasher safe materials, make them a |
| were stationed in Korea and Vietnam during the wars | | | | practical and aesthetically pleasing solution for creating |
| in those countries. The United States soldiers brought | | | | a great dinnerware collection. |
