| There are several aspects to getting a website up | | | | links are not broken. If the site will be used to sell |
| and running on the internet. For a business, the first | | | | merchandise, the merchant account information should |
| consideration is the theme of the site and what the | | | | then be linked to the site and the reporting functions |
| economic objectives of the site should be. Once those | | | | tested to ensure that the site is receiving and |
| are determined, a web designer should be consulted to | | | | transmitting the orders properly and the monetary |
| create a conceptual mock up of the site for beta | | | | transactions are being received. |
| testing to find any bugs or glitches while determining if | | | | After the site is up and running, a company should be |
| the site meets the needs and goals of the company. | | | | contracted to handle the site maintenance and the |
| After the site has successfully performed in the beta | | | | site's search engine optimization. As the site is |
| environment, it would then be uploaded or sent through | | | | effectively marketed, statistical data should be |
| file transfer protocol to a server maintained by a web | | | | compiled to track of hits, sales, and overall profitability. |
| hosting company. As soon as the upload is complete, | | | | With these metrics in place, changes and adjustments |
| all of the aspects of the site should be tested to make | | | | can be made in the site to improve its success and |
| sure that all of the graphics load properly and that the | | | | increase its total effectiveness. |
